Shinemop:
Shinemop, a mop manufacturer, chose to run their UGC recycled video ads on Facebook because it is the largest social media platform in the world, with over 2.91 billion monthly active users. This allowed them to reach a large and diverse audience.
Facebook is also a highly targeted platform, which allowed Shinemop to target its ads to specific demographics, such as age, gender, and location. This ensured that their ads were seen by the people who were most likely to be interested in their products.
Scalphero:
Scalphero, a scalp care product company, chose to run their UGC recycled video ads on both Facebook and TikTok. They chose Facebook for the same reasons that Shinemop did, namely, its large user base and its targeting capabilities.
However, they also chose to run their ads on TikTok because it is a growing platform that is particularly popular among young adults. This allowed Scalphero to reach a younger audience that they might have yet to be able to reach on Facebook.
Maviere:
Maviere, a general store, chose to run its UGC recycled video ads on Pinterest because it is a highly visual platform where users are actively looking for new products and ideas. This made it the ideal platform for Maviere to showcase its products and attract potential customers.
Pinterest is also a highly targeted platform, which allows Maviere to target its ads to specific demographics, such as interests, hobbies, and lifestyles. This ensured that their ads were seen by the people who were most likely to be interested in their products.
The social media platform that each company used was a critical factor in their success. By choosing the right platform for their ads, each company was able to reach their target audience and achieve their marketing goals.
